Foundation beats "keywords in H1"
Without a technical base, content will not perform. Below is what we check in an SEO audit.
Speed and Core Web Vitals
- HTML cache (Statamic static cache in production);
deferfor JS, versioned CSS;- WebP,
width/heighton images, lazy-load; - gzip/brotli and Cache-Control on static assets.
Indexing
robots.txtand up-to-datesitemap.xml;- canonical on every page;
- hreflang for RU/EN pairs;
- 301, not 302, for permanent redirects.
Markup
- Open Graph with 1200×630 PNG;
- JSON-LD: Organization, WebSite, Article, Service, FAQ;
- BreadcrumbList breadcrumbs.
Statamic specifics
Separate collections for EN without multisite Pro is a valid pattern if you link URLs via hreflang and avoid duplicating brand in titles.
Content and internal links
Articles should link to services and cases — that distributes authority and improves conversion, not just traffic. For local search in the region see SEO website promotion in Moldova and Transnistria.